Food Valley

31 Aug

From the Academia Barilla presentation:

Located between the pointed peaks of the Alps and the green slopes of the Apennines, there is a vast plain created by the gentle waters of the great Po River, the largest in Italy. To the west you will find the farmlands of Piedmont and Lombardy, the land of rice fields and pastures; while to the east the Po River delta fans open before it joins the Adriatic Sea. At the center of this expansive territory, covered with rows of trees and streams, tended to like a garden, you will find the Italian Food Valley.
The fertility of the land, ancient traditions and entrepreneurial spirit of its inhabitants have given birth to incredible food products. In the province of Parma and nearby Reggio Emilia and Modena, you can find many of the best local salumi, Parmigiano Reggiano, pastas and vegetable preserves in all of Italy. Parma has always been considered the capital of the area, with its culinary specialties that are known throughout the world. Since the Roman Age, there has been a demand and an appreciation for aged prosciutto from Parma. During the High Middle Ages, the Benedictine monks started producing Parmigiano Reggiano and it is still made the same way today. Beginning in the 19th century, Parma became the center of an industrialized food industry, thanks to the mechanical companies located in the region and the extensive network of steam-powered trams. In fact, there were over 110 miles of tracks, connecting the major production sites of the city to the national railway and river port of the Po. And in 1877, a small bread store opened named Barilla, today the world’s leading industrial pasta producer and Europe’s leading baked-goods producer. In the 20th century, the Parma also became home to the Stazione Sperimentale delle Conserve Alimentari, (or Experimental Station of Food Conservation), the Food Conservation Fair, a precursor to today’s Cibus – the International Food Fair – and the many Consortiums created to protect local products like Parmigiano Reggiano, Prosciutto di Parma and Culatello di Zibello. And to further Parma’s fame as a food capital, the city was selected in 2003 to be home to the headquarters of the EFSA, European Food Safety Authority.

Well, this year after a long time, we had the opportunity to visit Cibus (sorry, I’m late considering the fair was held in may!) A friend had some passes for VIP visitors and we really enjoyed the event….

We had every aspect of italian very best represented…..panettone

Parmigiano-Reggiano cheese….

olive oil………..

many regional traditional cheeses….

of course pasta…………

traditional balsamic vinegar….

The stands were funny, colorful and appealing….

There was even a Miss Mortadella!

This below is the stand of our friend….

We had the opportunity to attend a lesson about chocolate…..the best part? eating the results of the work of the maitre chocolatier. of one of Italy most know chocolate companies…

Very interesting also was to watch and listen to two of maybe the most famous chefs we have in Italy, Granfranco Vissani (in the middle)

and Carlo Cracco

The day we were there (it was the first day opened to the public, before it was a  two days only for professionals in the sector) there were also celebrities in many fields who have personal sponsors in the food industry. We had the chance to meet Max Biaggi and Jorge Lorenzo

Alvaro Bautista

and Carolina Kostner

Too bad there were so many food and sweets I couldn’t taste…….but just watching…it was a feast for the eyes!


Posted by on August 31, 2014 in Uncategorized


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2 responses to “Food Valley

  1. Dee

    August 31, 2014 at 1:58 pm

    You cannot view without getting hungry.


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